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Senate bill · S10092 (2025-26)

Enacts the "no gambling ads for kids act"

Latest action Jun 1, 2026

New York State Senate

Same as A10712, the matching bill in the Assembly.

Sponsor

Samra Brouk

State Senator, District 55 · Democratic/Working Families

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Summary

Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

Summary from NY Open Legislation. How we handle summaries

Amends the General Business Law.

From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 21, 2026. About our data

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Purpose, from the sponsor's memo

Section 1. Short title. This act shall be known and may be cited as the "no gambling ads for kids act" § 2. The general business law is amended by adding a new section 396-KKK to read as follows: 1. Defines numerous terms including add-on transaction, loot box, online gaming-related gambling, pay-to-win microtransaction, and predictive market wagering 2. Makes it unlawful for a social media platform to promote advertise- ments for online gaming-related gambling, online sweepstakes gaming, sports-related gambling, or traditional online gambling unless an opera- tor has reasonably determined that the user is not a minor 3. Protects the data used to verify a user's age and deleted the data after the age is verified 4. Established that violates will be enforced by the Attorney General 5. Directs the Attorney General to maintain a website to receive complaints, violations, and referrals from the public. 6. Directs the Attorney General to promulgate regulations as necessary to effectuate the provision in this section 7. Directs the gaming commission to maintain guidance for the gaming and gambling industry on restrictions for online advertisements to anyone under 18 § 3. Creates protections if any section of the law is struck down in court § 4. This act shall take effect on the 180th day after it shall have become a law. Effective immediately, the addition, amendment and/or repeal of any rule or regulation necessary for the implementation of this act on its effective date are authorized to be made and completed on or before such effective date

Filed with the bill. Read it on nysenate.gov (opens in a new tab)

Where it stands

Passed one of the two chambers; it still needs the other.

  1. Introduced
  2. In committee
  3. Up for a vote
  4. Passed one chamber
  5. Passed
  6. Enacted

Committee

Consumer Affairs and Protection · New York State Assembly

Also referred to Internet And Technology · New York State Senate.

Cosponsors

James Skoufis, Jo Anne Simon and 6 more on Agora

Showing the cosponsors who are on Agora, A to Z. The official record may list more.

Read on NY Senate (opens in a new tab)
  • Democratic6
  • Republican2

This bill has cosponsors from more than one party.

Shown in neutral colors by design; Agora is non-partisan.

The sponsor's argument

Why Samra Brouk says this is needed

According to a 2026 report issued by Common Sense Media, 61% of boys between 11 and 17 have seen gambling ads on YouTube. That same group reported seeing 60% on social media and 57% notice them during live or streaming broadcast streams. These ads have prompted 7% of boys to gambling after seeing these ads. The adolescents who are exposed to the sports betting ads on social media do not seek it out, it is arriving in their feeds through algo- rithmic promotion that shows up unprompted. The exposure to these ads is extremely dangerous because someone who is a minor does not grasp the risks of gambling and is only focused on the thought of winning. Because of this, they are more likely to download the gambling application and use a family member's ID to create an account so they can win prizes. This legislation simply prohibits social media platforms from displaying any advertisement related to gambling to a minor on their platform. The bill will also allow the Attorney General to hold platforms accountable for violating this legislation and allowing minors to be exposed to these advertisements.

This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.

Recorded votes

  • Vote: Floor vote

    NY SenateJun 1, 2026Result: passed

    (60) (0) (0) (3)

  • Vote: Committee vote · Rules

    Senate RulesJun 1, 2026Result: passed

    (20) (0) (0) (1)

Full history

  1. Jun 1, 2026

    In committee

    COMMITTEE DISCHARGED AND COMMITTED TO RULES

    NY Senate

  2. Jun 1, 2026

    Sent to the executive

    DELIVERED TO ASSEMBLY

    NY Senate

  3. Jun 1, 2026

    Ordered to Third Reading CAL.1505

    ORDERED TO THIRD READING CAL.1505

    NY Senate

  4. Jun 1, 2026

    Passed a chamber

    PASSED SENATE

    NY Senate

  5. Jun 1, 2026

    Referred to committee

    REFERRED TO CONSUMER AFFAIRS AND PROTECTION

    NY Assembly

Show full history (2 earlier events)
  1. Apr 28, 2026

    Referred to committee

    REFERRED TO INTERNET AND TECHNOLOGY

    NY Senate

  2. Mar 26, 2026

    Referred to committee

    REFERRED TO CONSUMER AFFAIRS AND PROTECTION

    NY Assembly