Senate bill · S10400 (2025-26)
Prohibits billboard advertising of alcohol, tobacco and nicotine products and gambling or sports wagering services
New York State Senate
Summary
Prohibits any person, corporation, or advertising operator from displaying or maintaining a billboard advertisement that promotes the purchase, use or consumption of tobacco products, alternative nicotine products, vapor products, alcoholic beverages or gambling or sports wagering services; defines terms; provides an exception for public health messaging sponsored by a government entity.
Summary from NY Open Legislation. How we handle summaries
Amends the General Business Law.
From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 21, 2026. About our data
Following needs an Agora account. You will sign in first, then come back to this page.
Your position on this bill
Choose the position closest to yours. You'll sign in or create an account to save it.
Purpose, from the sponsor's memo
To prohibit the advertising of alcohol, tobacco and nicotine products and gambling or sports wagering services on billboards.
Filed with the bill. Read it on nysenate.gov (opens in a new tab)
Where it stands
Assigned to a committee for review.
- Introduced
- In committee
- Up for a vote
- Passed one chamber
- Passed
- Enacted
Committee
Consumer Protection · New York State Senate
The sponsor's argument
Why Nathalia Fernandez says this is needed
Billboards are a pervasive form of advertising that reach millions of residents each day, including children and adolescents. Research has consistently demonstrated that exposure to advertising for tobacco, nicotine, alcohol, and gambling products increases the likelihood of use, addiction, and harmful behaviors, particularly among young people. New York has taken substantial steps to regulate these industries and mitigate the public harms associated with addiction, substance use, and compulsive gambling. However, large-scale outdoor advertising continues to normalize and promote products and services that contribute to preventable illness, financial hardship, and social harm. By prohibiting the billboard advertisement of addictive substances and services, while continuing to allow public service announcements focused on health and safety, this bill advances the State's compelling interest in protecting public welfare and promoting informed public awareness.
This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.
Full history
- May 15, 2026
Referred to committee
REFERRED TO CONSUMER PROTECTION
NY Senate