Senate bill · S10401 (2025-26)
Relates to the removal of billboard advertisements related to the promotion of tobacco products, alternative nicotine products, vapor products…
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Relates to the removal of billboard advertisements related to the promotion of tobacco products, alternative nicotine products, vapor products, alcoholic beverages or gambling or sports wagering services
The heading above is this same sentence with its legal opening removed. No words were added, changed or reordered.
New York State Senate
Summary
Requires that any billboard advertisement that promotes tobacco products, alternative nicotine products, vapor products, alcoholic beverages or gambling or sports wagering services shall be removed exactly upon the last day of the advertising contract for such billboard advertisement and replaced with a public service announcement about the health harms of the same product which was removed.
Summary from NY Open Legislation. How we handle summaries
Amends the General Business Law.
From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 21, 2026. About our data
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Purpose, from the sponsor's memo
To ensure that billboards for additive substances and activities are removed upon the expiration of their contract.
Filed with the bill. Read it on nysenate.gov (opens in a new tab)
Where it stands
Assigned to a committee for review.
- Introduced
- In committee
- Up for a vote
- Passed one chamber
- Passed
- Enacted
Committee
Consumer Protection · New York State Senate
The sponsor's argument
Why Nathalia Fernandez says this is needed
Currently, if a billboard advertising contract expires and no new contract is in place, the existing advertisement may remain displayed until a replacement contract is enacted. In effect, this allows compa- nies to continue receiving free advertising. Under this bill, when a contract promoting tobacco products, alternative nicotine products, vapor products, alcoholic beverages, gambling, or sports wagering services expires, the advertisement must be removed. If no new advertising contract has been secured, the billboard must instead display a public service announcement from a state or local government entity addressing the health risks associated with those products or services until a new paid advertisement begins. This bill ensures that companies are not granted free advertising for products and services that may harm public health.
This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.
Full history
- May 15, 2026
Referred to committee
REFERRED TO CONSUMER PROTECTION
NY Senate