Relates to requiring advertisements to disclose the use of a synthetic performer

Latest action Jan 12, 2026

Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

Not chosen yet

Where it stands

Out of committee and scheduled for a vote by the full chamber.

Introduced
In committee
Up for a vote
Passed one chamber
Passed
Enacted

New York State Senate

Amends the General Business Law.

Committee

Consumer Affairs and Protection · New York State Assembly

Also referred to Consumer Protection · New York State Senate.

Purpose, from the sponsor's memo

This bill would require disclaimers when commercial content contains a synthetic performer.

Filed with the bill. Read it on nysenate.gov (opens in a new tab)

Recorded votes

Vote: Committee vote · Consumer Protection
Senate Consumer ProtectionMay 28, 2025Result: passed
(7) (0) (0) (0)

Cosponsors

Angelo Santabarbara, Dana Levenberg and 5 more on Agora

Democratic7

See the full list on nysenate.gov

The sponsor's argument

Why Michael Gianaris says this is needed

Synthetic performers are digitally-created media that appear as a real person. Synthetic performers are used by advertisers to sell products, by individuals to prank others, or by those who wish to distort reality. With easy access to technology, there has been an increase in the use of synthetic performers across all forms of media, including on social media and in digital advertising. Without notice that the content one is viewing is not real, synthetic performers and manipulated media contrib- ute to a false news narrative and undermine one's ability to accurately distill fact from fiction. This legislation will require synthetic performers used for a commercial purpose to be clearly labeled as such so that the average user will be able to easily discern, at the point of viewing, that the image they are looking at is not real, but a synthetic performer. Failure to properly label a synthetic performer will result in civil penalties up to $5,000.

This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.

Full history

Jan 12, 2026
In committee
COMMITTED TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
Jan 12, 2026
Enacting Clause Stricken
ENACTING CLAUSE STRICKEN
NY Assembly
Jan 7, 2026
Ordered to Third Reading CAL.19
ORDERED TO THIRD READING CAL.19
NY Assembly
Jan 7, 2026
Referred to committee
REFERRED TO CONSUMER PROTECTION
NY Senate
Jun 13, 2025
In committee
COMMITTED TO RULES
NY Senate

Show full history (13 earlier events)

Jun 4, 2025
Advanced to Third Reading
ADVANCED TO THIRD READING
NY Senate
May 29, 2025
2ND Report CAL.
2ND REPORT CAL.
NY Senate
May 28, 2025
1ST Report CAL.1408
1ST REPORT CAL.1408
NY Senate
May 21, 2025
Amend and Recommit to Consumer Protection
AMEND AND RECOMMIT TO CONSUMER PROTECTION
NY Senate
May 21, 2025
Amended
AMENDED ON THIRD READING 606B
NY Assembly
May 15, 2025
Amend and Recommit to Consumer Protection
AMEND AND RECOMMIT TO CONSUMER PROTECTION
NY Senate
May 8, 2025
Advanced to Third Reading CAL.121
ADVANCED TO THIRD READING CAL.121
NY Assembly
May 6, 2025
Reported out of committee
REPORTED
NY Assembly
Apr 28, 2025
Reported out of committee
REPORTED REFERRED TO CODES
NY Assembly
Apr 3, 2025
Amend and Recommit to Consumer Affairs and Protection
AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
Apr 3, 2025
Amend and Recommit to Consumer Protection
AMEND AND RECOMMIT TO CONSUMER PROTECTION
NY Senate
Jan 8, 2025
Referred to committee
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
Jan 8, 2025
Referred to committee
REFERRED TO CONSUMER PROTECTION
NY Senate

About this record

Summary: The summary comes from NY Open Legislation, the New York State Senate's public record. For more, see How we handle summaries.
Cosponsors: The list shows the cosponsors who are on Agora, A to Z. The official record may list more.
Party colors: Parties are shown in the same neutral colors.
Source: From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 30, 2026. About our data

Read the record

Read on NY Senate (opens in a new tab) The official record on nysenate.gov.

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