Prohibits online retailers from basing prices on certain criteria

Latest action May 12, 2026

Prohibits online retailers from basing reference prices on the hardware, software, or geolocation of an online device.

Not chosen yet

Where it stands

Passed one of the two chambers; it still needs the other.

Introduced
In committee
Up for a vote
Passed one chamber
Passed
Enacted

New York State Senate

Same as A9348, the matching bill in the Assembly.

Amends the General Business Law.

Committee

Consumer Affairs and Protection · New York State Assembly

Also referred to Internet And Technology · New York State Senate, Rules · New York State Assembly, Rules · New York State Senate.

Purpose, from the sponsor's memo

Section 1 adds a new section 219 to the General Business Law to define terms, prohibit online retailers from generating or adjusting consumer pricing, and allow limited exceptions where geolocation data may be used for market demand. Section 2 provides an effective date.

Filed with the bill. Read it on nysenate.gov (opens in a new tab)

Recorded votes

Vote: Committee vote · Rules
Senate RulesMay 12, 2026Result: passed
(20) (0) (0) (1)
Vote: Floor vote
NY SenateMay 12, 2026Result: passed
(59) (1) (0) (3)
Vote: Committee vote · Rules
Senate RulesMay 11, 2026Result: passed
(20) (0) (0) (1)

The sponsor's argument

Why Christopher Ryan says this is needed

As online shopping and digital services dominate our daily lives, consumers are increasingly being taken advantage of by price gouging algorithms. Without consumer knowledge, companies have the ability to charge different prices not based on demand or cost, but based on hard- ware specifications like the age of the device, battery level or type of device. These pricing strategies are often completely hidden from the consumer or buried in terms and conditions and are designed to take advantage of consumers in situations of need. This bill seeks to end these unfair pricing practices by prohibiting online retailers and platforms from using private, device-specific data to manipulate prices behind the scenes. At the same time, it makes room for fair and transparent pricing differences based on real-world factors like legitimate market demand. Consumers deserve equal treatment, not hidden algorithms that take advantage of them to make a profit . This bill is a simple but powerful step toward restoring trust and transpar- ency in the digital marketplace

This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.

Full history

May 12, 2026
Amend and Recommit to Consumer Affairs and Protection
AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
May 12, 2026
In committee
COMMITTEE DISCHARGED AND COMMITTED TO RULES
NY Senate
May 12, 2026
Sent to the executive
DELIVERED TO ASSEMBLY
NY Senate
May 12, 2026
Ordered to Third Reading CAL.1007
ORDERED TO THIRD READING CAL.1007
NY Senate
May 12, 2026
Passed a chamber
PASSED SENATE
NY Senate

Show full history (8 earlier events)

May 12, 2026
Referred to committee
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
May 8, 2026
Amend and Recommit to Internet and Technology
AMEND AND RECOMMIT TO INTERNET AND TECHNOLOGY
NY Senate
May 6, 2026
Amend and Recommit to Internet and Technology
AMEND AND RECOMMIT TO INTERNET AND TECHNOLOGY
NY Senate
Feb 12, 2026
Amend and Recommit to Internet and Technology
AMEND AND RECOMMIT TO INTERNET AND TECHNOLOGY
NY Senate
Jan 7, 2026
Referred to committee
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
Jan 7, 2026
Referred to committee
REFERRED TO INTERNET AND TECHNOLOGY
NY Senate
Dec 15, 2025
Referred to committee
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
NY Assembly
Aug 20, 2025
Referred to committee
REFERRED TO RULES
NY Senate

About this record

Summary: The summary comes from NY Open Legislation, the New York State Senate's public record. For more, see How we handle summaries.
Source: From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 20, 2026. About our data

Read the record

Read on NY Senate (opens in a new tab) The official record on nysenate.gov.

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