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Senate bill · S9365 (2025-26)

Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price

New York State Senate

Same as A10069, the matching bill in the Assembly.

Latest action Jun 5, 2026

Sponsor: Rachel May (State Senator, District 48, Democratic/Working Families)

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From NY Open Legislation, the NY Senate and Assembly, and official rosters. This record was last updated Oct 20, 2026. About our data

Summary

Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price.

Summary from NY Open Legislation. How we handle summaries

Amends the General Business Law.

Purpose, from the sponsor's memo

The purpose of this bill is to protect consumers from deceptive pricing practices by ensuring that advertised discounts are genuine and based on a bona fide regular price. The bill strengthens existing false advertis- ing law by clarifying when a price may legally be advertised as discounted.

Filed with the bill. Read it on nysenate.gov (opens in a new tab)

Where it stands

Out of committee and scheduled for a vote by the full chamber.

  1. Introduced
  2. In committee
  3. Up for a vote
  4. Passed one chamber
  5. Passed
  6. Enacted

Committee

Consumer Affairs and Protection · New York State Assembly

Also referred to Consumer Protection · New York State Senate.

Your position on this bill

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Cosponsors

Showing the cosponsors who are on Agora, A to Z. The official record may list more.

Read on NY Senate (opens in a new tab)
  • Democratic2

Shown in neutral colors by design; Agora is non-partisan.

The sponsor's argument

Why Rachel May says this is needed

Consumers increasingly rely on advertised discounts when making purchas- ing decision, yet many businesses advertise "sales" or discounts" based on inflated or fictions original prices. These practices mislead consum- ers into believing they are receiving a bargain when no real discount exists. This bill promotes transparency and fairness in the marketplace by requiring that advertised discounts be based on prices that were actual- ly offered for a reasonably substantial period of time. By clearly defining deceptive discounting prices, the legislation strengthens consumer protection, supports honest businesses, and enhanced enforce- ment of existing false advertising laws.

This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.

Recorded votes

  • Vote: Committee vote · Consumer Protection

    Senate Consumer ProtectionApr 28, 2026Result: passed

    (7) (0) (0) (0)

Full history

  1. Jun 5, 2026

    In committee

    COMMITTED TO RULES

    NY Senate

  2. May 4, 2026

    Advanced to Third Reading

    ADVANCED TO THIRD READING

    NY Senate

  3. Apr 29, 2026

    2ND Report CAL.

    2ND REPORT CAL.

    NY Senate

  4. Apr 28, 2026

    1ST Report CAL.838

    1ST REPORT CAL.838

    NY Senate

  5. Mar 5, 2026

    Referred to committee

    REFERRED TO CONSUMER PROTECTION

    NY Senate

Show full history (1 earlier event)
  1. Jan 30, 2026

    Referred to committee

    REFERRED TO CONSUMER AFFAIRS AND PROTECTION

    NY Assembly

Read the record