Relates to digital advertisements for insurance agents and brokers

Showing the cosponsors who are on Agora, A to Z. The official record may list more.

• Democratic1

Shown in neutral colors by design; Agora is non-partisan.

◆ The sponsor's argument

Why Jamaal Bailey says this is needed

The bill modernizes the Insurance Law by removing outdated, burdensome, and unnecessary requirements related to advertisements by insurance producers. Section 1 removes an outdated provision of the Insurance Law requiring that when producers use advertisements that refer to an insurer, the advertisement must display the insurer's full name and the name of the city, town or village of the insurer's principal office. This outdated law serves no public policy purpose in today's modern society and is unnecessarily burdensome upon producers who must clutter advertisements and Internet web pages with meaningless text. The law may have been helpful to consumers in the days before widespread advertising on tele- vision, the Internet and social media. Today, the vast majority of consumers can identify insurers from company logos and other common names or abbreviations that may not necessarily encompass the insurer's full name. There is also no particular reason for advertisements to display the location of an insurer's principal office. Consumers are more concerned with the location of the company representative who will provide them with service.

This is the sponsor's own case for the bill, quoted from their memorandum. It is not Agora's description of what the bill does.